Viacom Insights

Insight

As a network, Viacom International Media Networks (VIMN) invests heavily in understanding its audiences; ensuring we deliver relevant audience centric brand engagement solutions.

In the last year as a network we have spoken with over 300,000 kids, teens and families and our resulting intelligence and insight can be categorised into three tiers.

Fads are tracked by tools such as Sticky, our youth trends site that every month engages with Millenial consumers to understand fads and trends bubbling under the surface of pop and youth culture.

International youth culture, trends & insight:

Insights updates from Viacom International Media Networks (VIMN). Regular facts+figures on what we know about our audiences from teams around the world.

Popular trends

are tracked by regular studies we conduct on the nature of our demographics’ lives and behaviours through engaging with the VIMN bespoke consumer insight panel. YourView, which currently comprises over 5,000 12-35 year olds in key markets.

Mega trends

are those trends universal in nature across markets and social-economic demographics. VIMNs overarching research initiatives; ‘Knowing Youth’ for our youth and music properties and the ‘Nickelodeon GPS’ for our kids and family properties provide us with leading edge insight into how and what our audiences think and how they behave across the globe.

VIMN’s latest global research study ‘The Next Normal’ was a collaboration across all three core brands – MTV, Nickelodeon and Comedy Central – and involved speaking with over 15,000 kids and youth in 24 global markets, to provide an unprecedented look at Millennials worldwide. This research will impact every part of our business, from inspiring our programming content, marketing strategies and brand partnerships.

Subscribing to traditional media metrics ensures we can measure and report on the performance and effectiveness of our on-air and digital properties. We also explore pioneering research techniques that can provide new insights to share with clients, with our ‘Brand Engagement Project’ winning the IAB Europe 2012 Branding Research Award for its use of neuro-psychological research techniques to measure implicit brand engagement.

Contact

Simone Reitbauer

Senior Research Manager Northern Europe

reitbauer.simone@vimn.com

 

Highlights

2020 Vision (2014)

MTV Knowing Youth: Global Millennials’ Vision for the Year 2020 What do Millennials think the world will be like in 2020? This was the driving question of a new study by Viacom International Media Networks, “MTV Knowing Youth: 2020 Vision.” This report was based on an online survey of over 6,800 people ages 15 to […]

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My Media My Ads

Viacom International Media Networks Northern Europe examines the media use and advertising effects on children   –    Television is leading in terms of usage and advertising effects –    Cross-media campaigns have higher advertising impact –    2,800 children aged between six and 13 years in six European countries participated   2.800 children and their parents from […]

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The Power of Laughter

Comedy Central: In a Commercial, Entertainment Means Effectiveness Laughter doesn’t just make people healthier and happier—it can help TV audiences connect more deeply with the advertisements they see. Comedy Central recently commissioned a global study using online facial coding to compare the reactions of people who saw either comedy programming or more serious content, followed […]

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The Next Normal (2012)

The Next Normal: an unprecedented look at Millennials worldwide. As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we set out to create a definitive guide to this generation’s distinctive attitudes, behaviors and aspirations. Building on our heritage of global research, we undertook “The Next Normal: An Unprecedented Look at […]

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Influence Me! (2013)

Comedy Central: Influencers from the North Word-of-Mouth is a key driver of success for today’s brands. But how do you know if it’s effective? Is every consumer mentioning a brand or product equally important – or are mentions from some consumers more valuable than others? To find out, Viacom International and Comedy Central developed a “Comedy […]

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Being a Kid Today (2013)

Being a Kid Today What does it mean to be a child today? What has changed and what has remained the same since the parents of kids today were children? To answer these questions, Viacom International Media Networks/Nickelodeon recently conducted a project with parents of kids under 12 in the UK, France, Spain, Germany, and Italy. Here are […]

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The Next Normal (2012)

The Next Normal: an unprecedented look at Millennials worldwide. As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we set out to create a definitive guide to this generation’s distinctive attitudes, behaviors and aspirations. Building on our heritage of global research, we undertook “The Next Normal: An Unprecedented Look at […]

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Comedy Across Borders (2012)

Comedy Across Borders From the increase in comedy programming to the explosion of live comedy shows and tours, there’s an appetite for comedy like never before. Comedy is a globally relevant genre, so Viacom International Media Networks examined humor in its study “Comedy Across Borders,” spanning 13 markets including the UK, Germany, Holland, Italy, Spain, […]

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Kids of Today and Tomorrow (2014)

THE KIDS OF TODAY AND TOMORROW (2014) Nickelodeon have undertaken the most detailed analysis to date of kids around the world. In this truly global exploration, we have reached out to every corner of the world, including several countries we have never before explored in this level of detail – for example, Greece and Egypt. […]

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