Young & Married

Young & Married

is a brand new International commission that endorses MTV’s unique quality and ability to shine a light on the sub-cultures of youth. So following in the footsteps of Engaged & Underage, 16 & Pregnant, Teen Mom and Caged, Young & Married tells the story of young people who have fallen in love and have chosen to spend their life together. MTV documents their lives and the challenges of making such a commitment at a young age with honesty, authenticity and respect. The Profiles above for 16 & Pregnant, Caged and Teen Mom are created using data for all MTV channels across the markets. Both Teen Mom and 16 & Pregnant skew very female and 12-24 whereas Caged has a more even spread across the sexes and a slightly older 16-34 profile. Arguably, Y&M’s subject matter occupies a more shared appeal in the vein of Caged as opposed to the more female focused Teen Mom/16 & P. Consequently, our campaign should aspire to appeal to both male and females, positioning it as a documentary about young couples rather than a wedding documentary which would immediately exclude a potential male audience.

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Images

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Documents

Young&MarriedSynopsisSwe

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