Help Dora Help
Help Dora Help!
This spring starting February 22nd Dora is celebrating her 10th anniversary by helping to raise money for charity. Nickelodeon give kids a chance to get involved by sending in drawings, Nickelodeon then donates 10 SEK per drawing to SOS Barnbyar.
“Help Dora help” is a 360 pro social concept targeting parents and kids via Nickelodeon platforms together with SOS Barnbyar and celebrity mom Ann Söderlund.
Dora the Explorer is one of Nickelodeons strongest junior shows and has been seen by 600 000 Swedish kids in the age 3-14 years old during 2009. In her target group 3-5 year olds Dora has had a 15.5% share.