Sanjay & Craig

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Sanjay & Craig

The show follows the antics of the title characters, a 12-year-old Indian American human boy named Sanjay Patel, and his best friend, a talking snake named Craig. On a promotional webpage for the show, the network explains that Sanjay and Craig’s suburban hijinks require that “nobody finds out that Craig can talk”.

“Sanjay and Craig is a proven hit with our audience and we are excited to continue the journey with a talented creative team who tell engaging stories filled with outrageous adventures and relatable characters,” said Russell Hicks, President, Content Development and Production, Nickelodeon. “Our burgeoning slate of animated properties is a testament to our legacy and our continued commitment to deliver creator-driven content that fuels the Nickelodeon Animation Studio.”

Sanjay and Craig is the #1 new animated series of the year with all kid demos. The season premiere tallied 3.6 million total viewers; and launch to date, it is averaging 3 million total viewers and posting double-digit gains with K2-11 (+23%) and K6-11 (+29%).  Additionally, since its launch, the series is the #1 gaming property on the Nick App with over 2M game plays.

 

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